I was born and raised in the beautiful state of Georgia. Home to the Atlanta Braves, Usher and Coca-Cola.
To say that I am coke fan, is quite the understatement. Like many, I am a diehard diet coke fanatic- to the point that some mornings I wake up craving a cold diet coke, over a a cup of coffee.
Some might call it an addiction, I call it brand loyalty.
In the world we live in today, new brands are emerging into the marketplace daily…each offering the latest and greatest. While this can seem like a consumer’s dream to have endless choices, it is the nightmare of many brands. The quest to stay relevant is essential for survival. Although selling as many products or services acomplishes the forefront goal of making a profit, the smarter businesses know that brand loyalty is more valuable than selling a product.
If you are able to establish a connection between the consumer and the brand, preference will be established. This will come into play the next time the consumer is in the market for an item. Brand loyalty leads to multiple sales, instead of just one.
Brand loyalty can be established through engaging consumers, providing a valuable product that has the irresistibility factor, and creating the mindset that the product is a need instead of a want. Coke has successful created and maintained brand loyalty with it’s customers.
So yes, given the choice between coke and pepsi, my taste buds prefer one over the other, and my consumer brain agrees.
Diet Coke over everything!