A Project for UGA’s ADPR 3110 Brand Storytelling Class.
April 9th, 2020.
If you would have asked me a week ago to complete a project that involved some deep diving into self-reflection and personal introspection, I would have opted to take a razor scooter to the ankle 12 times and then chug a gallon of beet juice.
Okay. That was dramatic. But you get the point, I realllyyyyy don’t like doing things that involve putting myself first.
(Funny thing, after completing this project, it now makes a ton of senses why I would be so opposed to delving into something that was so me-oriented).
Alas, I had to complete the assignment in order to keep my streak of never forgetting an assignment. Now, I am not one to normally belabor a project, this one felt like I needed to give it the attention it deserved. From just glancing at the assignment sheet, I knew if I completed it right, I would learn a lot about myself, and therefore I set aside a whole day to do this (granted, we are in online learning due to the virus-that-does-not-need-mentioning-because-you-already-know-the-name, and so I strategically planned to complete all my work ahead of time, to give this assignment my all).
The premise of the assignment was to dive into our own personalities, figure out our values, motivations, fears, strengths and weaknesses, and how this could be applicable to advertisers when considering targeting and strategy.
As an advertising aficionado and future member of the field, finding out information regarding why people do the things they do, or act in a particular manner is fascinating to me. Having the ability to analyze people’s motivations and decision making abilities, as well as combining their lifestyle choices and unique personalities, and fusing it together to predict if they will purchase the product or have preference, is riveting knowledge to me. It weirdly comes natural to me, and I find it so intriguing. My mom calls it “being nosey”, and reminds me that this is NOT ladylike, however I call it market research.
Yet. Doing this analysis on myself?
No thank you.
But, I forced myself to do it, and I found out that I am:
Enegram Type (6w7):
6-The Loyalist: Committed, Security-Oriented that is responsible, engaging, anxious and suspicious of the unknown
7- The Enthusiast: Busy, Fun-Loving type, that is spontaneous, versatile, distractible and scattered
Value Type: Experiencers (dominant approach) & Achievers (emphasis)
Experiencers want everything in life, are the first in and out of trends, goes against the mainstream, are sensation seeking and very sociable, along with being spontaneous and having a heighten sense of visual stimulation.
Achievers put their family and themselves first, they are committed to their families and jobs are are fully scheduled and goal-oriented, they’re hardworking and moderate and value the balance between professional and personal time. Achievers value things that add a boost in productivity.
Personality Type: ISFJ-T
I am a “Defender” that according to the article: combines traditions with the desire to to do good, meticulous about details to the point of perfection, thus prompting procrastination (sounds about right, given that I’ve stressed over doing this assignment right that it’s going to be a day late, so sorry Dr. S!), Always going above and beyond to seek and delight others at work and home, underplaying accomplishments and struggling in being confident in achievements, feels guilty about taking the credit and thanks, naturally socially, observant, and values connection.
56% Introverted, 44% Extroverted
56% Observant, 44% Intuitive
33% Thinking, 67% Feeling
60% Judging, 40% Prospecting
28% Assertive, 72% Turbulent
Strengths: Supportive, empathetic, reliable and patient, imaginative, observant, enthusiastic, loyal, and hardworking
Weaknesses: humble and shy, downplays success. takes things too personally, has a hard time separating personal feelings from professional encounters, represses their feelings, overloads themselves, and reluctant to change
(ALRIGHT THE WEAKNESSES ON THIS TEST HAD NO FEAR OF CALLING ME OUT ON MY BS, AND IT SHOWS)
So after taking all these tests, analyzing the results, I did one of the most challenging things, and wrote about myself.
Sarah Noelle Bhalla: A Self Target
From the outside:
21 year old. Female. Average height and weight. Student at the University of Georgia. Christian. Member of Kappa Delta Sorority. A-average student. Ad Club Member. Daughter. Sister. Employee. Friend.
However on a deeper level:
From the south but prefers lemonade because she hates the taste of sweet tea. Would have fried chicken as her last meal if she has a choice. Definitely buys things because of the packaging. Relies on caffeine, Jesus, and her planner to keep her sane. Uses too many exclamation points in emails. Has a personal style that is in a constant battle between her prim and proper classic southern roots and laidback, bohemian spirit. Her closet consist of lots of flowy tops, ripped jeans, tons of black, white and of course, navy and denim. Her house consists of lots of warm creams, beautiful beiges and rustic refurbished pieces. From the texture of her pillows to the smell of fresh linen, her home is a place of rest. Coffee is always brewed, as she requires 2 cups in the morning, a Diet Coke for lunch, and maybe one more in the evening if she’s pushing herself to complete just. one. more task. before her brain taps out for the day. Hates to speak in public, but loves to write, and finds it therapeutic. Can’t fall asleep without watching an episode of The Office or How I Met Your Mother. Unable to eat just one piece of dark chocolate, and immediately follows anything sweet by something salty, most likely a handful of goldfish. Independent by nature, but calls her Mom 19 times a day (her mom reluctantly answers, pretends to be annoyed but secretly loves how close they are). Relatively a decent cook, but would much rather enjoy a meal in a restaurant, where she doesn’t have to do the dishes. Ridiculous about deadlines, and loves group projects. Slightly vain, and is dreading the day that she gets her first wrinkle, thus will buy overpriced toners and creams. Wants a toned body, but will NOT turn down a cheese board or french fry. Collaboration and communication are her favorite qualities in from working in a creative field. Her music taste consists of everything from The Beatles and Elton John, to Def Leppard and Bon Jovi, to Taylor Swift, Justin Bieber and Travis Scott. A sucker for anything that comes from Target, however has an inability to stay away from the Free People and Anthropologie sale section. Most definitely will buy a pair of designer shoes or bag with the disposable income from her first “big girl paycheck”, but then will instantly regret it and feel guilty because she knows she needs to be more responsible. Values a paper book over an electronic PDF. Curses more than her parents would like, however her humor, light-heartedness and ability to clean the house make up for her sometimes foul language and mouth. Can throw down Tequila shots like a champ and lives for a late-night meal with her friends at 3am after a night on the town. Would turn that down however, for splitting a bottle of wine on a breezy summer evening on the back porch with her mom and close friends while watching the sun go down. Cannot dance to save her life. Will NOT be the first person to make a move, and is sucker for a boy that has a good sense of humor or likes the color navy. Watches too many Netflix Comedy Specials. Is afraid of murder mysteries and skips right over the Investigate Discovery Channel and goes straight to Bravo. Considers herself an honorary New Yorker, although she has probably spent 2 months of her entire lifetime there. Will pay for an overpriced avocado toast and can walk better in a pair of heels than a pair of tennis shoes.
And on the deepest level:
Hesitant on committing to things and procrastinates in case a better offer comes up that is more challenging and rewarding. Doesn’t want to sell herself short. Has a brain that works faster than her mouth is able to keep up, therefore sometimes speaks in tangents. Is deeply afraid of rejection and failure, whether that be in a relationship, project, or career. However, is learning to challenge these fears and push herself out of her comfort zone. Either has kick-ass days, where she is on top of her game, or days that she struggles to accomplish the simplest of tasks without getting distracted or down on herself. Chronic over thinker. Laughs loudly in abundance, but cries a lot too (sometimes over spilled coffee). Uses humor as a coping mechanism. Utterly spastic, spontaneous and sporadic to the point that it is a defining personality trait of hers. Afraid of disappointing her parents, professors, colleagues, and mentors. One of the loudest in her friend group, but one of the quietest in the classroom. Downplays her success and achievements in hopes of not appearing arrogant or conceited. Would rather take on extra work, or overload herself than ask for help. Often daydreaming and gets distracted a little too easily. A believer in the concept (but hates the title) of a “hopeless romantic”, and despises Nicholas Sparks movies. Struggles with wanting to have a career first, over a husband and a family, as she often compares her wishes to those of her closest friends. However, hopes to one day find a sweet southern gentleman to be her soulmate, and have the white house on the corner with the 2 dogs and maybe kids. Versatile and adaptable in the workplace and group settings, but reluctant for big life changes. Has a big circle of friends, yet has a few that are her ride-or-die gang. Stays up at night worrying about if the water crisis will be solved in her lifetime, and if kids are going to bed hungry and how she should work to solve this first thing in the morning. Deeply devoted to her family, incredibly passionate about praying constantly, and is learning how to be confident and assertive in herself.
So there ya have it. Sarah Noelle Bhalla as a self-target.
Wow, that was more therapeutic than therapy! Maybe some introspection really isn’t that bad 🙂